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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    We Don't Get to Tell Employees How to Vote

    We don't get to tell people how to vote. This violates one of the most important responsibilities we have as human beings - respect for the other's right to his or her own values and opinions.
    Merchandising

    Hold the crystal goblet, give me the Boone’s Farm

    Given a choice between delivery devices and content (assuming the delivery device isn’t required to get at the content) one should choose the content!
    Marketing

    Content is the New Branding and #WomenWithPens

    The future of branding and marketing is content development & sharing. Here's a shout-out to some writers in the jewelry industry leading the way.
    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    Marketing Strategy Tres: Put the Pieces Together

    Once you are armed with insights about your customers' behavior both as shoppers and as online participants you can flesh out your marketing strategy.
    Leadership

    Stop Running from Your Dreams

    Whatever it is that you want in life, just put it out there. Sooner than you think, it happens. The challenge isn't to get it -- it's to stop running from it.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Be a Better Leader Part 4: Create a Strong Business Culture

    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management

    Evaluating Business Software Programs? Dig Deeper From the Beginning

    When investigating business software programs always start by evaluating the underlying code and technology and how the software is designed.
    Management

    Help is On the Way! (but did you ask for help?)

    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management

    Who Says Purgatory's Just for Catholics?

    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.

    Video

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    jewelry industry, supply chain

    marketing, technology

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Society and Culture

    Follow Social Articles

    For All the Moms of the Not-Conventional

    We Are Who We Lead

    Not Other

    Now, Let's Really Go, Joe. I'm hopeful.

    Be the Change. Every Two Years.

    Zero Sum Gamers and the Covid-19 Moment

    When Leadership is Lacking, Nothing Else Matters

    Christmas 2020 - a Reset

    Cynical? Just a Little

    A Logic Puzzle About Gun Ownership