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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Merchandising

    Do you know it when you see it?

    People who know to look for the common threads, who have trained themselves to read a little deeper, listen a little harder, who have honed a skill for seeing patterns, these are the people who are figuring out why the Internet is beautiful.
    Marketing

    Marketing and Sales Cycle Infographic

    Selling is hard, but once you understand these facts about the sales cycle, your confidence will increase and so will your selling success.
    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    Improve Your RTS (Return on Trade Show) With These 10 Important Tips

    You know the basic tips: Show everything, make appointments, manage your budget. But to get your return on trade show, you need to do these 10 things well.
    Leadership

    Get Out of Your Way

    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    There’s No Pink Pill For This

    We may be in the grip of a virulent form of mass business codependence.
    Management

    Are You Writing Your Own Obituary?

    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management

    The Rudiments of Engagement

    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management

    Cinderella Teams and Giant Killers

    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, management

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I suspect the fear of being afraid is the most destructive fear of all.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Society and Culture

    Follow Social Articles

    The Bitter Cycle of Victimhood

    Must POTUS Believe in Evolution?

    Death Expands Life

    Republican Suicide Pact

    Profile the Future

    The Embalming of American Women

    Shades of Gray

    Stupid, Egotistical, or Both?

    You Can't Have it Both Ways

    And Now for an African-American First Lady