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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    It's Risky Business Speaking for God

    It is a complicated world we live in. A world in which we require conviction about certain things in order to center ourselves and make our way. A world in which those same convictions can sometimes blind us to a greater truth or realization about life, love, and God.
    Merchandising

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Marketing

    The More Things Change . . .

    Social Media has an important place in at the table of marketing disciplines. But it's just one chair. If you are feeling burdened by your lack of a Facebook presence or the fact that you can't figure out what to blog or tweet about, here are a few things to consider.
    Retail

    In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Branding

    Past Time for Change - A Post to the Jewelry Industry

    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Leadership

    On Excess

    Our landfills are full, our houses are stuffed, our pockets are empty, and our country - one of the richest in the world - rates abysmally low on every 'happiness' index. It just doesn't have to be this way. Being happy with less is not the same as not-having. The true path to balance is to be utterly conscious about what matters to you, and refusing to be preoccupied with the rest.
    Management

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Getting Employee Reviews Right

    An annual employee review process can be a powerful driver for business growth and innovation. Unfortunately, in most companies it's not used for that at all. Here's how to improve.
    Management

    Auld Lang Syne

    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.
    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management

    The Rudiments of Engagement

    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management

    Simple But Not Easy

    Though being a good leader is hard work, the components are simply common-sense.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    There’s No Pink Pill For This

    We may be in the grip of a virulent form of mass business codependence.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    I suspect the fear of being afraid is the most destructive fear of all.

    Society and Culture

    Follow Social Articles

    Our Grammarless Society

    On Generation Bashing

    The White Conversation About Racism

    Education 3.0

    Prayer for a Nation

    All Hail the CEO: The Trade-in of Democracy for Power

    Now, Let's Really Go, Joe. I'm hopeful.

    Profile the Future

    What On Earth Do We Do Now?

    Not Other