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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    How Do You Bend the Lens?

    To understand the truth in the world, simply look at yourself and what you believe. Your belief system dictates how you see the world.
    Merchandising

    Are You a Great Merchant or Just Shopping?

    Every product category must evolve to stay relevant. Great merchants are masters of product evolution.
    Marketing

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    Be a Better Leader Part 5: Be the Brand Builder

    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Leadership

    Birthday Night

    Management

    Don't Play a Zero Sum Game

    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    There’s No Pink Pill For This

    We may be in the grip of a virulent form of mass business codependence.
    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Management

    First Things First: There's an Order to Profitability

    The building blocks of profitability are clear, and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your business will suffer.
    Management

    Power, Politics, Sex, and Religion (yes, this is a business blog)

    The primary goal of a business is to create value for its customers, and each business relies on its employees to deliver that value. Employees who feel respected, safe, and appreciated do a much better job of delivering customer value than employees who feel compelled to put up self-protective walls.
    Management

    When Each Option is Potentially a Bad One

    When faced with difficult options, all one can do is analyze it to the best of his or her ability, try to challenge all assumptions, then make a decision.
    Management

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.

    Video

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    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    jewelry industry, marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    I suspect the fear of being afraid is the most destructive fear of all.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    Facts Are Facts

    Humanity is Not a Zero Sum Game

    Profile the Future

    My Granddaughter's Heroes

    Cynical? Just a Little

    Our Grammarless Society

    When Politics Becomes Religion, We All Lose

    Not Other

    What On Earth Do We Do Now?

    Crazy-Ass Gods Get All the Press