What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

I Had This Wrong for 20 Years: Profit is Not a Purpose

Can You Put 200,000 Miles On Your Brand?

The Medium is the Message. Still.

Website Innovation: Beyond Cookie-Cutter to Business Value

Improve Your RTS (Return on Trade Show) With These 10 Important Tips
Don't Play a Zero Sum Game
Put Your Pain Under the Microscope

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
Who Says Purgatory's Just for Catholics?
Giddy’up
What's Your Business Vision?
Keep Your Mind On Your Goals
I Had This Wrong for 20 Years: Profit is Not a Purpose
What's "Fair" Anyway?
Molecular Transformation Begins at Home
Auld Lang Syne
Integrity is A Russian Doll
Video
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Strategy
Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.
I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.
Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.
"The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.








































