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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    It's Risky Business Speaking for God

    It is a complicated world we live in. A world in which we require conviction about certain things in order to center ourselves and make our way. A world in which those same convictions can sometimes blind us to a greater truth or realization about life, love, and God.
    Merchandising

    Marketing made manifest (Part I)

    Part 1 of the series. Each industry, community, and business must manifest this concept in different ways.
    Marketing

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Retail

    What I Wish Consumers Knew About Buying Designer Jewelry

    When you introduce someone to the joy of buying art the experience can be transformative. Consumers should have that experience buying designer jewelry.
    Branding

    What's Your Merchandising Point of View?

    Your Merchandising Point of View is the thing that draws your ideal customers in, keeps them engaged, and differentiates you from your competitors.
    Leadership

    Probably Not a Good Idea

    Probably Not a Good Idea
    Management

    Being a Better Leader Part 3: Be a Student of Business

    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management

    Looking for Success? Implement a Management Framework.

    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.
    Management

    That cash won't hatch! Don't let your strategic players just sit on it.

    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    Don't Let This Industrial Revolution Pass You By

    Do you have enough information to analyze your business from product to price to timing to turns?
    Management

    Are You Writing Your Own Obituary?

    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
    Management

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.
    Management

    Hello Kitty

    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, strategy

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    I suspect the fear of being afraid is the most destructive fear of all.

    Society and Culture

    Follow Social Articles

    You Can't Have it Both Ways

    You Don't Own Me

    Humanity is Not a Zero Sum Game

    Stupid, Egotistical, or Both?

    (bowing low to The Economist) Great Minds Like a Think

    Stop it Already

    How to Argue

    Pop Gossip and Bloated Self Esteem

    Zero Sum Gamers and the Covid-19 Moment

    Not Other