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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.
    Merchandising

    The Price is What

    Customers don’t pay for products or services. They pay for perceived value.
    Marketing

    Stop the Bla Bla Bla: Quality Beats Quantity in Marketing

    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    Did the Mobile Bandwagon Just Pass You By?

    Google's new algorithm, and how your website must be responsive to keep up with consumer requirements.
    Leadership

    You Get What You Listen For

    Why do we seem to be a culture constantly on the defensive?
    Management

    Hello Kitty

    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.
    Management

    What's Your Business Vision?

    A thoughtful review of your business vision (the strategic one) will yield surprising insights that can jumpstart your business again.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    The Few, The Proud . . . Mostly the Few

    An entity worthy of allegiance, clearly defined challenges that require significant effort to achieve, and strong leadership. That’s the recipe for creating pride in a workplace.
    Management

    When Each Option is Potentially a Bad One

    When faced with difficult options, all one can do is analyze it to the best of his or her ability, try to challenge all assumptions, then make a decision.
    Management

    Would You Benefit From a Team-Based Business Model?

    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing, strategy

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I suspect the fear of being afraid is the most destructive fear of all.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Society and Culture

    Follow Social Articles

    Not Other

    The Religion Trap

    It's Not Locker Room Talk. It's Violent Foreplay.

    We Are Who We Lead

    What On Earth Do We Do Now?

    Our Grammarless Society

    Be the Change. Every Two Years.

    Who Will I Stand For?

    Stupid, Egotistical, or Both?

    Cynical? Just a Little