Skip to main content

Business Insights from Andrea Hill

Latest Posts

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
Read the full article
Follow Andrea Hill's Business Posts

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
read more

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
read more

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
read more

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
read more
    Reflections
    Follow Reflections
    Ethics

    Let God Worry About It

    Merchandising

    In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Marketing

    Get Responsive Now

    If you're website isn't responsive, you're missing the boat.
    Retail

    To Knock Off or Not to Knock-Off Designer Jewelry?

    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Branding

    Resolution #3: I Will Figure Out My Brand Story

    Unlike a dream, your brand story has a destination - an ending that's clear to you from the beginning. Everything you do must be part of your brand story.
    Leadership

    Not Funding Musk

    Management

    A Reflection on our National Obsession with Mediocrity (and what it means for business)

    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    I Had This Wrong for 20 Years: Profit is Not a Purpose

    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.
    Management

    Caution! Don't Try This at Home

    The truth is, nearly every manager demonstrates a little FETCH once in a while.
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management

    Your (Character) Slip is Showing

    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Management

    The Gift That Keeps On Giving? Technical Skills

    You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

    Subscribe on Youtube
    Get Alerts for New Videos

    jewelry industry, supply chain

    jewelry industry, marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    I suspect the fear of being afraid is the most destructive fear of all.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    Profile the Future

    Crazy-Ass Gods Get All the Press

    The Embalming of American Women

    Facts Are Facts

    When Leadership is Lacking, Nothing Else Matters

    NASCAR for Politicos

    Now, Let's Really Go, Joe. I'm hopeful.

    (bowing low to The Economist) Great Minds Like a Think

    How to Argue

    Be the Change. Every Two Years.