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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Our magical Christmas expectations are a product of our privilege. Our notion that we have a right to big, bright, celebratory Christmases filled with cheer and holiday spirit and piles of presents is barely 80 years old. Christmas 2020 is more normal than you think.
    Merchandising
    But building a brand requires commitment to every aspect of your business, from the quality and cost of components, to post-sale support, and all the way through long-term product satisfaction.
    Marketing
    Somebody always makes money during a recession. Might as well be you.
    Retail
    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Branding
    You know the basic tips: Show everything, make appointments, manage your budget. But to get your return on trade show, you need to do these 10 things well.

    Leadership
    Probably Not a Good Idea
    Management
    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.
    Management
    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management
    To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
    Management
    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?
    Management
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management
    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Management
    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Management
    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.

    Video

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    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.