What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

When Grownups Don't Do the Right Thing

You're Selling to Feelings, Not Reason

In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

What I Wish Consumers Knew About Buying Designer Jewelry
Help is On the Way! (but did you ask for help?)
No Poo Throwing

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
There’s No Pink Pill For This
Being a Better Leader Part 1: The Balancing Act
Be a Better Leader Part 4: Create a Strong Business Culture
Getting Focused
When Each Option is Potentially a Bad One
Would You Benefit From a Team-Based Business Model?
I Had This Wrong for 20 Years: Profit is Not a Purpose
Be a Better Leader Part 5: Be the Brand Builder
Being a Better Leader Part 3: Be a Student of Business
Video
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Strategy
It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.
At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.
I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.
Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.









































