What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

How Do You Bend the Lens?

Marketing Strategy Dos (as in uno and tres): Unlimited Engagement

The More Things Change . . .

Website Innovation: Beyond Cookie-Cutter to Business Value

The Secret to Small Business Success
Who Will I Stand For?
Would You Benefit From a Team-Based Business Model?
Embrace the Internet to Increase Business Value

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
Collaborative Management: Consultative vs Consensus
Integrity is A Russian Doll
Being a Better Leader Part 1: The Balancing Act
Right Action Begets Right Action
Embrace the Internet to Increase Business Value
We Are Our Own Tragic Villains
WYSIWYG
Let Go of Control and Claim Your Potential
Breakfast Lunch and Gratitude
Video
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Strategy
Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.
It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.
Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.
Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.
I suspect the fear of being afraid is the most destructive fear of all.








































