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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Your (Character) Slip is Showing

    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Merchandising

    Kind of, Sort of, Free

    Publicity is not really free – there is a cost to the effort. But in a world where branding, where telling our stories and connecting to our customers (beyond price, selection and service) is essential, it’s a powerful way of making meaningful contact. And it’s sort of free.
    Marketing

    Does the Jewelry Industry Have a Competitiveness Problem?

    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    Fairy Fasteners and Just Jules Have Business Magic

    When I walk trade shows I look for more than products. I look for examples of business magic. Here are two; one from #JCKLasVegas and one from #Couture2014
    Management

    The Knee Bone's Connected to the . . . (or, A Cure for All Manner of Social Problems

    This failure to make connections is not isolated to the medical community. Business owners regularly fail to make the connections necessary to ensure the health of their businesses.
    Management

    Take a Hammer To It?

    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management

    Ego and Humility: Seeking the Right Balance for Business Success

    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.
    Management

    Your (Character) Slip is Showing

    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Management

    A Reflection on our National Obsession with Mediocrity (and what it means for business)

    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management

    Would You Benefit From a Team-Based Business Model?

    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.
    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    Criticism: The fire in the forge of great leadership

    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.

    Video

    Check Out Our Youtube Channel!

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    jewelry industry, marketing

    marketing, management

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Society and Culture

    Follow Social Articles

    Now, Let's Really Go, Joe. I'm hopeful.

    What On Earth Do We Do Now?

    The Religion Trap

    It's Not About War. It's About Love.

    Crazy-Ass Gods Get All the Press

    Stupid, Egotistical, or Both?

    Profile the Future

    Who Gets to Marry Whom? According to Which Religion?

    When Leadership is Lacking, Nothing Else Matters

    Cynical? Just a Little