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Business Insights from Andrea Hill

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Merchandising
    Going with your gut is inadvisable when determining the safety of an electronics device. But it's an essential part of the toolbox when working with motivation and relationships.
    Retail
    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Branding
    Your Merchandising Point of View is the thing that draws your ideal customers in, keeps them engaged, and differentiates you from your competitors.

    Leadership
    We humans are so frail. We need our truths spread out in small doses.
    Management
    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management
    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management
    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management
    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management
    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
    Management
    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management
    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management
    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.
    Management
    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.
    Management
    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.

    Video

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    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.