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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Let's Not Do This

    I just read that key copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick.
    Merchandising

    Are You a Great Merchant or Just Shopping?

    Every product category must evolve to stay relevant. Great merchants are masters of product evolution.
    Marketing

    Marketing Strategy Uno: What Are Your Customers Up To?

    They key to a good marketing strategy is asking and answering the questions who is buying your stuff, how often do they buy it, and how much do they spend?
    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    You Can't Fake This

    Here's an example of what happens when even one detail of your operations, sales, or marketing fails to be consistent with the brand you have created.
    Leadership

    Garbage Night

    Sometimes you have to get creative when dealing with the elements.
    Management

    No Poo Throwing

    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management

    Simple But Not Easy

    Though being a good leader is hard work, the components are simply common-sense.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    There’s No Pink Pill For This

    We may be in the grip of a virulent form of mass business codependence.
    Management

    Help is On the Way! (but did you ask for help?)

    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management

    I Had This Wrong for 20 Years: Profit is Not a Purpose

    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing, technology

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Society and Culture

    Follow Social Articles

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    It's Risky Business Speaking for God

    It Really is up to Women

    When Politics Becomes Religion, We All Lose

    Stop it Already

    The Bitter Cycle of Victimhood

    When Talking Gun Violence, Look at the Whole Picture

    Facts Are Facts

    What On Earth Do We Do Now?

    Christmas 2020 - a Reset