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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    How Do You Bend the Lens?

    To understand the truth in the world, simply look at yourself and what you believe. Your belief system dictates how you see the world.
    Merchandising

    Marketing Strategy Dos (as in uno and tres): Unlimited Engagement

    Social media insights can supercharge your marketing strategy. Today, let's look at some of my favorite tools for tracking and analyzing social media engagement.
    Marketing

    The Price is What

    Customers don’t pay for products or services. They pay for perceived value.
    Retail

    In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Branding

    Familiarity Breeds Content

    How do you penetrate the attention of the unthinking individuals who happen to be your prospects? By being familiar even if you’re not known.
    Leadership

    Poor You. The World Didn't Cater to You. Again.

    Just because you believe something to be true doesn't make it true, even if others believe it with you. Personal beliefs are just that. Personal.
    Management

    Don't Let This Industrial Revolution Pass You By

    Do you have enough information to analyze your business from product to price to timing to turns?
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Getting Focused

    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management

    Outstanding Customer Service is a Culture Thing

    To deliver outstanding customer service, create a customer service culture.
    Management

    Evaluating Business Software Programs? Dig Deeper From the Beginning

    When investigating business software programs always start by evaluating the underlying code and technology and how the software is designed.
    Management

    Is it about the economy? It's about the leadership stupid.

    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management

    The Lost Art of Intention

    What we really need now are a few good intentions.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, strategy

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    I suspect the fear of being afraid is the most destructive fear of all.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Society and Culture

    Follow Social Articles

    Death Expands Life

    Now, Let's Really Go, Joe. I'm hopeful.

    How to Argue

    Must POTUS Believe in Evolution?

    Crazy-Ass Gods Get All the Press

    Facts Are Facts

    What Were We Thinking?

    Not Other

    Christmas 2020 - a Reset

    Guns, God, and Platitudes