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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Hire a consultant wisely. The best consultants are hands-down experts in their fields, able to guide you through risks and take you to the next level. Don't settle for less.
    Merchandising
    Remember - you don't need all the customers, you need the right customers. And genuine innovation is one sure way to reach an audience that is currently not being well-served.
    Marketing
    Shopping and buying have changed dramatically, creating new challenges - and opportunities! - for digital marketing.
    Retail
    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Branding
    Google's new algorithm, and how your website must be responsive to keep up with consumer requirements.

    Leadership
    Management
    We may be in the grip of a virulent form of mass business codependence.
    Management
    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.
    Management
    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.
    Management
    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Management
    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management
    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.

    Video

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    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.