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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Dignity At Work Shouldn't Be a Contradiction

    What does it mean to honor an employee's dignity?
    Merchandising

    Curiosity Saved the Cat

    The jewelry industry needs a massive injection of curiosity if it is going to create a profitable new reality.
    Marketing

    Cut! Cut! Copy, Print

    At some point we all end up either writing our own marketing or working with someone who is writing our marketing. Here are some tricks for putting what we want on paper.
    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    Fairy Fasteners and Just Jules Have Business Magic

    When I walk trade shows I look for more than products. I look for examples of business magic. Here are two; one from #JCKLasVegas and one from #Couture2014
    Leadership

    Perfection in the Midst of Pain

    Even in times of deep worry or emotional pain we can still have moments of beauty and perfection.
    Management

    That cash won't hatch! Don't let your strategic players just sit on it.

    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    The Gift That Keeps On Giving? Technical Skills

    You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.
    Management

    Is it about the economy? It's about the leadership stupid.

    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management

    On DNA, Ruts, and Getting Out of Your Comfort Zone

    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.
    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    We Are Our Own Tragic Villains

    Too often, rationalizing is an unhappy accident that leads to loss of market share, loss of profit margin, loss of jobs, and loss of a business. Unintended consequences are expensive.
    Management

    Getting Focused

    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.

    Video

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    jewelry industry, marketing

    jewelry industry, marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    How to Argue

    Must POTUS Believe in Evolution?

    A Logic Puzzle About Gun Ownership

    Prayer for a Nation

    It Really is up to Women

    Cynical? Just a Little

    For All the Moms of the Not-Conventional

    Facts Are Facts

    Shades of Gray

    My Granddaughter's Heroes