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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Some guidelines on how to implement business ethics in your environment.
    Merchandising
    Brands are the glue that holds a relationship together, and not just in marketing.
    Marketing
    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Retail
    When you introduce someone to the joy of buying art the experience can be transformative. Consumers should have that experience buying designer jewelry.
    Branding
    You know the basic tips: Show everything, make appointments, manage your budget. But to get your return on trade show, you need to do these 10 things well.

    Management
    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.
    Management
    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management
    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management
    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.
    Management
    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.
    Management
    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management
    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management
    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management
    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.
    Management
    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management
    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.

    Video

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    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    I suspect the fear of being afraid is the most destructive fear of all.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.