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Business Insights from Andrea Hill

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Apparently we need to start saying crazy things like "God doesn't want children to go hungry and without health care!!", "God doesn't want us to cut education and give that money to billion dollar oil companies who will be profitable either way!!" "God gets to decide who is worthy enough to go to heaven!"
    Merchandising
    Brands are the glue that holds a relationship together, and not just in marketing.
    Marketing
    They key to a good marketing strategy is asking and answering the questions who is buying your stuff, how often do they buy it, and how much do they spend?
    Retail
    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Branding
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.

    Leadership
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management
    Making time to plan is the most important thing you can do.
    Management
    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.
    Management
    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management
    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management
    To deliver outstanding customer service, create a customer service culture.

    Video

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    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James